Well, folks, Google’s page experience algorithm has officially rolled out entirely since September 2021. When this update to Google’s algorithm began rolling out in June 2021, both website managers and SEO specialists have felt the effects.
So if you have felt an impact on your website traffic recently, and don’t understand why, we’re here to break it down for you and why it’s so important.
What is Google’s Page Experience Algorithm?
Simply put, the more user-friendly your website is, the higher you are likely to rank on Google and potentially other search engines as they implement similar algorithm changes.
Even though Google changes its algorithm at least once a year, a change like this is pretty significant. Basically, the rules of Google SEO have changed.
While quality was, and is, still a crucial factor in how often users would come to a specific website, it took a back seat to things like keyword exactness, which led to things like keyword stuffing.
What’s Involved in the Update?
As Google’s spiders crawl through the contents of your site, they are looking for several key factors to determine how user-friendly it is.
These factors are:
- Core Web Vitals
- Mobile Usability
- Security Issues
- HTTPS Usage
How Will the Algorithm Change Affect SEO?
Since Google’s page experience algorithm started rolling out, there were a few changes to how SEO was affected. The purpose of the algorithm change was recognizing that keywords weren’t enough to generate traffic and sometimes implementing keyword stuffing on sites to cheat the system.
When sites implemented keyword stuffing in their content, it pushed quality sites aside and frustrated users. But since those sites had the right keywords in place, it didn’t affect their ranking on Google.
Now, keywords play a much smaller but still important part. With the changes Google’s page experience algorithm has made, search intent, instead of search matching, is what takes place.
Is this cause for alarm? Well, it depends.
What that means is that if your keyword research hasn’t given you the results you wanted, but you have the quality content and user experience to back it up, it could improve your ranking on Google. However, if you have relied on keyword stuffing in the past to rank, it will push your site down.
How to Work With the Algorithm to Rank
Remember the key factors mentioned above? There are a few ways you can address them to increase your ranking under Google’s page experience algorithm update.
Site Responsiveness Optimization
How are your meta tags? How does the site look on desktop compared to a mobile device? If you have images, are they loading properly? Are the fonts you are using easy to read? How about all of the media you have loaded on your site, like video and audio?
Do regular tests and make the necessary changes to ensure everything is running as smoothly as possible. You can even use tools that Google has provided to see how things run on a specific device.
The kind of media may also be causing your site to run slowly. If it’s too slow, no one will want to visit and will leave before they even get the chance to fully experience your site. If you need to compress some media or remove it entirely, take some time to do so.
Another would be broken pages and links. No one likes a 404 error message. If there are any broken links on your site, promptly address those.
Having quality content includes making sure things are broken up to be as readable as possible. Do a few tests on each of your headings (from H1 to H6). Sometimes, changing a heading to be active instead of passive can mean the difference between a first or a second-page Google ranking.
Calls to Action (CTA)
Regardless of the kind of content you create, you need a good, quality CTA. Something as simple as “leave a comment” or even “buy this from me” is a good indicator of your audience’s loyalty and the likelihood of getting even more visitors and customers.
If you have an online store, people need to know that their information is secure. If you haven’t already, update your URL to include HTTPS security.
Google’s page experience algorithm is an excellent tool for improving your website’s ranking. Just like if you run a brick and mortar store, you would want people to come to your page over and over again, and the best way to do that is to give them an experience that leaves as positive an impact as possible.
If you’re still not sure how to make the changes to your website needed to fit Google’s page experience algorithm better, we at the SEO Agency Utah are here to help. Contact us here to schedule a consultation, and we’ll work to get your site user-friendly in no time!