How to get good results with SEO Keywords

SEO keyword research is among the most crucial steps in SEO planning you need to make. The keywords and phrases you choose to rank your pages on search engines can make or break your website ranking. As with any SEO plan, your keywords need to be understood by intended audience.

How else are people going to know what products or services you have to offer? SEO keywords make it easy for your potential customers to find you over the many other websites you are competing with.

This is where your SEO keyword list comes into play. Having a good list of SEO search terms can make or break your chances of ranking on Google or any other search engine for that matter.

Finding the Best SEO Keywords

When most people start out learning and implementing SEO, there is a few common mistakes that occur pretty much every single time.

SEO keyword research is only done once, the list is either never updated or expanded, or the list of keywords chosen is too popular and therefor, more competitive.

The truth is SEO keyword research is meant to be an ongoing and evolving part of your SEO toolkit. Your list needs to be revisited often, looking at the effectiveness of older keywords, more competitive keywords potentially swapped out for keywords that are more niche, and so on.

It also helps to diversify your keyword list. If you want to stand out at all, you must constantly reinvent yourself without reinventing the wheel. Try implementing new SEO related keywords and keep track of the results. Just like with A/B testing, seeing what keywords work better than others is a constant tool in any internet marketer’s tool belt.

How do you know what are good SEO keywords? It’s recommended that you use an SEO keyword tool. And the beauty of it is many options available are free to use.

Also Read: What is Local SEO and How to Boost Your Local SEO Results

Making SEO Keywords Work

So, you have chosen the best keywords for your site. Now it’s time to put them to work.

The question is, how do you do it? Most SEO professionals will tell you that it’s a best practice to include your keywords on places where you get the most traffic. These would be strategically placed everywhere from titles, to body text, to URLs, to meta tags and meta descriptions, to even the file names of your images.

There are a number of websites that can break these rules and successfully rank on Google and other search engines. Truth is really more somewhere in the middle. Let’s face it, you can’t create a million different webpages with carefully selected SEO keywords. Just like you shouldn’t try to cram as many keywords as you can into a single page and still expect to rank on search engines.

It doesn’t work that way.

SEO keyword grouping

What does seem to work, though, is a technique called “keyword grouping”. Basically, you would break your carefully selected group of SEO keywords down into smaller, manageable bunches of keywords that are still related to each other. Effectively creating a specific webpage that is targeted to your intended audience.

So what would be a good example of SEO keyword bunches to use? Let’s say your business sells sports memorabilia. And with March Madness around the corner, you want to sell as many college team jerseys as possible. One thing you could do is create a keyword list for college basketball, another for basketball jerseys, and so on.

Next, you would want to segment those keywords even further, separating out into smaller groups, such as by school, etc. At this point, when you have whittled it down as far as you can do, you can create individual pages for each SEO keyword group.

Also Read: SEO Blog Writing | The Step-by-Step Process

Here’s something to keep in mind when optimizing a specific webpage using your keyword list

Use the focus SEO keyword in the title of the blog or article

Use the keyword in the URL – be sure to use hyphens and not underscores (google_hates_underscores) to build on your SEO search terms.

Throughout the blog or article, use the focus keyword and its variations

Add the keyword in the meta tags, especially the meta description

Use the keyword in the title of any images you use

Use the keyword as an anchor text in whatever backlinks you use

Keep in mind that relevant keywords mean more to Google and other search engines than how often keywords are used. SEO keywords are the basic foundation of any and all SEO plans. You need to take the time and effort to build the right list and create content in a way that not only keeps your keeps your site relevant, but also consumer friendly. And when it comes to ranking, it is always worth the time and effort to make sure it’s done right.

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