We live in a world of instant gratification. Why would wanting immediate and guaranteed SEO results be any different? The truth is, your SEO ranking needs a strategy that is planned months in advance. At least 4 to 12 months, according to Google.
Don’t lose hope yet. Despite how intimidating SEO ranking can be, there is a plan you can use to help increase your chances. Keep in mind, ranking on search engines is a long game. There is no such thing as fast SEO results. At least not like what most people think about. It still requires a lot of work.
The first tip to see SEO results is to set some goals. As trivial as it might sound, goals help you measure your success along your path. Each website has its own unique identity and so it makes it hard to know what SEO strategy would work best to get the most attention.
What are your Key Performance Indicators? Kind of growth are you looking for – organic or paid? What about your return on investment? What about conversions? Just like a painting, these details by themselves don’t seem to indicate much when it comes to seeing SEO results, but when put together, the picture is made all the clearer.
The second tip to start seeing SEO results sooner is looking into what is in your toolkit.
The first, and possibly most important element to look into here is how old your website it. If your site is super new, you may have a harder time competing against older, more established websites. However, constant website maintenance is also important. If your site hasn’t been updated in some time, it may make your attempts to get SEO results harder.
This ties into the next part of your toolbelt which is research. This encompasses a lot of different things – your competition, keywords, and website design. It always helps to know what your direct competition is doing to improve their SEO rankings.
However, the kind of keywords may reduce or even eliminate your competition completely. If you happen to find a keyword that isn’t used as much, grab it as soon as you can! Google says that the right keyword can improve your SEO ranking to see results within 3 to 6 months instead of the 4 to 12.
Technical SEO is also an important tool to use. How friendly your website is not only on desktop computers, but also mobile devices can make or break your rankings. This isn’t including other aspects like site speed, XML sitemaps, and more.
Also Read: What is SEO Marketing and How Does It Work?
This is to say nothing of your content and backlinks. Creating high quality content shows you are the expert in your field. And the kind of backlinks you create will not only improve your site’s ranking and exposure, but can further establish you and someone to know, like, and trust. And you don’t have to worry about how long your content can be anymore either. Gone are the days that people are only willing to sit down to read a post that only has 1500 words or less. Much of content creation now is upwards of 3000 words or more.
These factors, when put in place correctly, can help lay the foundation for you to get the results you’re looking for when it comes to your SEO ranking.
Don’t forget to be consistent in your efforts as well. Your audience wants to see your content come out on a regular basis. If they have the expectation to see new content once a month, make sure there is new content once a month. Create that schedule for yourself and make sure you follow it.
I get it. With how fast the internet moves, it’s hard to see the benefit of anything taking more than a few seconds, if not a few hours, much less months, or even a year.
But we must remind ourselves that SEO ranking is a long game. A marathon. And just like attempting to sprint a marathon, getting too impatient will leave you burnt out, can end up taking longer to reach the goal, and can end up costing you more than you originally thought.
Be patient. And don’t worry. If you take the right steps and create the best SEO strategy possible, you could see results within that 3 to 6 month time frame. Even if you don’t, that consistent effort will allow your site to grow and your SEO ranking to improve with each new post and content created.
Now get out there and make your site the best it can possibly be.
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