Having a solid SEO strategy can sometimes feel a bit overwhelming. This can occur even if you are improving what you already have in place or if you are starting a brand-new SEO strategy from scratch.
It doesn’t have to be, though. So how to create an effective SEO strategy?
Having a successful SEO strategy, like with any skill, depends on how well you know and implement the basics of search engine optimization. Even Da Vinci had to learn how to properly hold a paintbrush before he could create the Mona Lisa.
To help you establish a solid foundation to your SEO strategy for a new website, we have compiled 7 simple steps to learn the basics of SEO.
Step 1 – Master the Keyword Research
Keywords are everything when it comes to any successful SEO strategy. Despite being a simple step, it really isn’t as simple as just picking random keywords out of the air and hoping that it will help rank your page on search engines.
There is research involved to get good results with SEO Keywords.
Yes, we understand research isn’t something you would normally want to do when considering your SEO strategy but hear us out.
When you think of your potential customers, they typically will search for something specific in Google. If you sell shoes for basketball, for instance, you’re not going to want to use a generic keyword or phrase like “sports shoes” if you don’t want to attract people looking for soccer cleats.
The keywords you use need to reflect the solution to the problem your intended audience has. The wrong keywords will attract the wrong people and will leave your site ranked well beyond the first page.
Step 2 – Create High Quality Website Content
So, you have your keywords. Everything should be good right? Well, not quite.
The point of keyword research is to create high quality content. Remember, you have the solutions to the problems your target audience have. For your SEO Strategy Template to be effective, you need to use those keywords in a way that keeps your audience engaged and desperately wanting more.
Stuffing your content with the keywords you research can cause a problem when ranking on Google and other search engines. Especially if it messes with the quality of the content. Try as you might, there is no outsmarting the bots programmed by search engines.
You need to play their game.
And they are looking for content that not only matches the keywords your audience is looking for, but also what will keep them engaged. And people are generally smart, too. Repeating specific keywords over and over that messes with the readability of your content can also come across as insulting to their intelligence.
Your canvas is as big or as small as you want to make it. Make your content pop with the keywords you choose but be smart about it.
Also Read: SEO Blog Writing | The Step-by-Step Process
Step 3 – SEO Friendly URL, Using The Best Keywords in URLs
The URL that you use should play a large role in your SEO strategy. Using the keywords you found during your research, the URL for a specific piece of content should use the word or phrase that you want the focus to be on. Usually, this will be the one with the highest ranking.
There are a few tools you can use to find out how certain keywords rank. And the best thing about many of them is that they are easy to use and free (and who doesn’t like that?).
One of the more popular tools is Google AdWords Keyword Planner. The beauty of this tool is that you can just enter the keyword you want to use and see how well it has performed over time. Google Trends is also a good tool to run keyword comparisons.
Step 4 – Interesting And Engaging Page Titles
This is a step that shouldn’t be overlooked but sadly is too often. Despite the saying to “not judge a book by its cover”, that is exactly what is done every single time when choosing what kind of content to consume.
Your title, like your content, needs to draw people in. It does no good to have excellent content if no one is reading it because of a mediocre, or even bad, title. Headlines are your first, and most important, impression. When your target audience clicks on that link through Google, they have the impression that your content will answer the all-important question of “What’s in it for me?”
Step 5 – Understanding Keyword Placement Best Practices
Now you’re well on your way to understand how to create a successful SEO Strategy. But we’re not done yet.
Good writing is rewriting.
That would mean reviewing the content that you just created. The goal with this review is to see where additional keywords can naturally be placed without compromising readability and the user experience. Can a sentence be rewritten to include your focus keyword more naturally?
Sometimes, you may need to review the content multiple times. Don’t let this paralyze you to the point of not posting it at all. If you happen to have a deadline, give it 1 or 2 passes, and call it good. Even with 1 or 2 passes, you may be amazed at how many opportunities to naturally include keywords will come up.
Step 6 – User Experience, Utilizing Simplified UX design to support SEO Friendly Layout
On top of good content, your target audience needs to have a good experience on your site. How fast does your site load overall? How compatible is it with mobile devices? Your content can only go so far if the vehicle delivering it stalls halfway through.
If you use a separate team to build your website, work with them to ensure that your site provides a good experience for the content you produce. If you work on it yourself, do a test run to see how both the desktop and mobile versions of the site run.
Step 7 – Hire Experts
When all is said and done, you may realize that you still need help to pull off an effective SEO strategy for your Business. That’s fine. There’s nothing wrong with asking for help.
So, what are the benefits of an SEO Search Engine Optimization Firm ?
A professional SEO specialist or SEO agency can find where your current plan might have some cracks that need to be filled. Part of the services we have at the SEO Agency in Utah is performing a site-wide audit, off page SEO strategy and to find where you are performing against the keywords you use and use that information to propel your website to new heights. Contact US..!! today for a consultation to see how we can improve your SEO strategy for your local business.