2022 SEO Trend – Throughout the last 30 years, we have seen it grow beyond anything anyone could have ever dreamed of. That’s not to say that it hasn’t evolved in that time and that there are still crucial tools to leverage. Here are 10 2022 SEO trends that are worth paying attention to so that you can put your best foot forward in your online marketing plan.
2022 SEO Trend #1 Core Web Vitals
Google remains the top dog in web search. Earlier this year, they announced Core Web Vitals, three new metrics that measure and track user experience: Loading, Interactivity, and Visual Stability.
These three metrics boil down to one thing – Is your website fast?
You and your competitors can have similar content, but if your website is quicker to load, faster to click through, and does not need to be refreshed by the user too often, you will come out on top with this SEO strategy.
2022 SEO Trend #2 BERT
This isn’t a yellow muppet dancing with pigeons on the rooftops of Sesame Street. Google’s Bidirectional Encoder Representations from Transformers changes Google’s search algorithm to look for results relating to the context of what is searched for instead of each individual word.
Think of it this way: you search for “math practice books for adults”. Before, the search would include practice books for elementary, middle, and high school students. With BERT, the context removes those queries that have nothing to do with your intended search.
2022 SEO Trend #3 Keywords
While this is something that isn’t necessarily new, this SEO trend to incorporate keywords has been given an upgrade. With the assistance of systems like BERT, targeted keywords are now focused on intent rather than face value.
Focus on the statistics of each keyword. How many are within that 50% of zero-click searches? How many are auto populated when typed into the search bar?
Researching keywords is paramount to keeping your SEO skills relevant in 2022 and beyond. One of the ways to speed this process up would be to invest in a keyword tool. This can help you locate what keywords to focus on and how to keep your content laser focused.
2022 SEO Trend #4 Content
Content is STILL King in 2022 ! Unless you have something to show your audience, you can’t bring any attention to your site. In combining with the tools listed above like BERT and Core Web Vitals, your content must also be original and sincere.
Identifying your customer base and finding out what attracts them to your competition shows you can remain relevant in 2022 . People tend to engage and promote brands they know, like, and trust, and your content should reflect that.
2022 SEO Trend #5 Voice Search
This 2022 SEO Trend utilizes the voice to text feature on smartphones. And let’s face it, in some situations, using Siri or Google to send a text or start a search is much more convenient than cramping your fingers worrying if you’re spelling everything correctly.
This feature is still very young, but the searches performed have proven to lead to specific outcomes. Keep in mind, when we use the voice search feature on our phones, we usually do it because we’re looking for a specific solution to our problem and aren’t likely to scroll through to a second or third link, much less page 2 or further.
2022 SEO Trend #6 Artificial Intelligence
AI has changed how relevant SEO is in 2022 . So much so that more and more companies are using it for their marketing today.
And it’s no wonder. Bots potentially increase efficiency for Marketers, Content Creators, and SEO Specialists in practically every industry. The SEO statistics Google gathered during the COVID-19 pandemic showed how the world has changed in what the public is searching for and how.
The most fascinating piece of data that is shown is not only when people are searching for specific things, but also how often PPC ads were clicked through at specific times of the day.
AI can not only track that data for you, but can also time when specific content can go live and where your ads may show up online.
2022 SEO Trend #7 Video
Staying relevant in 2022 includes more than just showing up on the first page of Google. Gone are the days of diagrams and pixelated JPEGs to deliver web-based content. Video has become just as crucial of a marketing and SEO trend in 2022 as any kind of text promotion. And with YouTube as the second most popular search engine behind Google, it’s crucial.
And the beauty of it? It’s never too late to get started. If it’s not already, video should be a part of your SEO strategy.
2022 SEO Trend #8 Featured Snippets
This 2022 trend is fairly simple, but has been gaining a lot of traction recently. These snippets give specific information related to a search.
Another strategy to use for this SEO strategy is bulleted lists. And while you can’t control what content is shown, this has been useful in gaining organic traffic to your site.
2022 SEO Trend #9 Influencers
2021 and 2022 have been the years of the influencer. These content creators who have gained the trust of millions of followers have made them an integral part of SEO strategy in 2022 .
And if the influencer attracts your target audience, your campaigns have more of an opportunity to go viral through social media engagement and other traffic.
Choose wisely, though. Not every influencer can help your product. Knowing their audience is as important as knowing yours.
2022 SEO Trend #10 K.L.T.
SEO and branding go hand in hand. And the reputation of that brand can determine the success of your SEO strategy in 2022 . It comes down to three extremely important factors: KNOW – LIKE – TRUST.
If people know your brand, they also know the expertise you offer. That leads to them liking your content, your product, or your service. This leads them to trust you as the authority, which leads them to introduce others to what you have to offer.
The best thing about this is that Google takes this into account. The more trust you gain, the better your SEO strategy in 2022 and beyond.
These strategies and more are utilized by SEO Agency Utah on a consistent basis. Our team of qualified SEO pros can perfect a strategy for your project. Contact us today for more information. Contact US..!! today for a consultation to see how we can improve your SEO strategy for your local business.