I get it. The title may seem a bit of a head scratcher. There are different types of SEO marketing? It’s not just a plug and play system where you just need to put in the right keywords and automatically get to Google’s first page?
SEO marketing can take a wide range of forms. What we’ve done is compile a list of different ways you can use search engine marketing to rank your website.
Types of SEO Marketing 1 – On-Page SEO
Another term for this is “On-site SEO”. This type of SEO Marketing helps optimize the content on your site. This method uses tools to improve your content through keywords, headlines, meta titles, meta descriptions, and so on.
Here’s a few things to keep in mind when using on-page SEO:
Keyword Research: As always, you want to take some time to look into what words and phrases will help with your ranking. One method is to see what keywords and phrases have the least amount of competition. Once you have that ready to go, you’re well on your way.
Metadata: This tells search engines and users about the content of your website. Using things like meta titles and meta descriptions with the relevant keywords can only improve your ranking and help your website rank higher.
Internal Links: Long story short, these are links that bring people to other pages on your website through your blog and other content. Using these can improve the likelihood of your website getting more hits and showing Google and other search engines that your website is worth ranking higher.
Types of SEO Marketing 2 – Off-Page SEO
This type of SEO marketing is all about exposure. If your company has shown that it is known, liked, and trusted by other sites. More people are likely to do the same for you.
This is usually done through backlinks and link building (or getting other well-known websites to link to you).
Here’s some methods you can use to help with off-page SEO:
Article Pitching: Guest posts are a great way to get your content out to other sites. And the good news is that most websites are eager for guests to pitch them articles to post. A bit of caution, though: always make sure there is something mutually beneficial for both you and the website you’re posting on. Usually a contract with money involved.
Competitor Research: A good marketer knows their competition. So looking into your competitor’s sites, especially when looking at who they link and what they are linked from, will help you get a leg up in your SEO ranking.
Helping Reporters: You would be surprised how often the advice of experts is sought by people in other industries. If you have done a successful job of positioning yourself as an expert, there are places you can go to offer your expertise. When this happens, your site is backlinked from that original source.
Types of SEO Marketing 3 – Technical SEO
Technical SEO is a type of SEO marketing that not many marketers think about often. This is usually broken down into a few things that are done on the back end of a site.
With the recent changes to Google’s algorithm in particular, the technical aspects are more important than ever.
User experience has become one of the biggest factors that Google and other search engines look for when ranking websites.
You need to ask yourself the following questions for an exceptional user experience:
How fast does your site load?
Is it accessible is it on mobile devices?
How is your site structured?
If you can ensure that these questions are answered in a satisfactory way, you are on your way to a successful page ranking.
Types of SEO Marketing 4 – Local SEO
Local SEO is a bit more straightforward than you might think. While a lot of businesses would like to see success on the national, or even international level, the best thing usually is to start locally.
To start any business, you would need a physical address. And depending on the type of business you’re running, this plays a lot in your Google My Business profile. If you happen to have a business in the San Diego, California area, you are more likely to rank higher in that area as opposed in the Miami, Florida area.
Yes, it can seem that this type of marketing can take the immediate wind out of your sails as far as the ultimate goals for your business and website, but look at it this way:
This type of SEO marketing is highly targeted. That means you’re likely to get more traffic from people who are likely to visit your site.
It’s free. And who doesn’t like to save money?
You are more likely to rank on search engines since only about 44% of all businesses utilize their Google My Business profile.
As you gear up to implement your SEO marketing strategy for the upcoming year, take these types of SEO marketing into consideration.
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